The new fragrance by Sean John was named egocentrically I Am King – as a statement for all men, who care about themselves, respect their own attitudes and believe in themselves, and view themselves as kings, by that. I Am King is a new fragrance and it was introduced in 2008.

The perfume opens with aromas of tangerine juice, orange, cranberry and French berries. The heart incorporates accords of Kir Royal cocktail; currant buds and leaves cream, champagne and cold Mediterranean aquatic notes. The base notes introduce scents of key lime pie, lemon cream, rich labdanum extract, cedar, vetiver, white moss, sandalwood essence and pure powdery accords.