In cooperation with Coty Jennifer Lopez is introducing a sister-fragrance to her fragrance Deseo launched in 2007. This new edition brings softer and lighter notes than the first one. The fragrance is devoted to Asian women and it will be first presented in Asia in April 2008.

The bottle of Deseo Forever is of the same shape of rough diamond just like the bottle of Deseo, only brighter and lighter, in line with the composition.